OK actually it's not an innovation. It's the same irresistible chocolate egg that I get so excited about every spring, except now the "yolk" is green instead of yellow.
Very inspiring, too.) This version is like Green Eggs and Ham--weird looking, still delicious. I've had one so far, half-hoping it wouldn't taste as good as the original. It did.
The other disturbing thing, of course, is that Halloween candy is out in August.